Their ad offering is very similar in structure to those of programmatic digital and video - which makes it feel more familiar for brands already well-versed in other forms of programmatic. They offer mostly programmatic inventory and can work with advertisers to target their desired target audiences across all of their platforms. Spotify has the sales and ad infrastructure in place to easily service brands of all sizes. They are able to scale your ad investments across streaming music and podcasts and have made significant investments in ad innovation. Spotify is the world’s most popular audio streaming subscription service.
There are a number of reasons why brands find advertising on Spotify to be very appealing: reach & scale, ease of buying, and premium inventory. We have found that endorsement ads, rather than pre-produced ads, can provide the greatest return on investment. At Ad Results Media, we specialize in helping our clients make the most of their investment with ads on Spotify’s streaming and podcast products.
Currently, their most popular ad formats are Streaming, Podcasts, Homepage Takeovers (HPTO), and Custom Playlists. Spotify has a wide variety of ad formats available that have evolved significantly over time. Spotify has taken a fragmented business and introduced unified metrics and the foundational aspects of other digital business, said Ostroff.Spotify is the world's most popular audio streaming subscription service with 433m users, including 188m subscribers, across 183 markets. In early 2019, Spotify had about 185,000 podcasts on its platform, Ostroff said Tuesday the company now hosts more than three million. Besides Joe Rogan, the company also has exclusive deals with Barack and Michelle Obama and Kim Kardashian and is creating its own content. The partnership with Joe Rogan is part of Spotify’s recent emphasis on podcasts, in which Ostroff has been instrumental. The host has also praised some COVID conspiracy theories by far-right radio host Alex Jones and most recently said he believes Joe Biden did not get a real booster shot on live television. In April, the podcast host recommended healthy 21-year-olds not get the COVID vaccine-a statement he later walked back. Rogan has made controversial and misleading comments about the COVID pandemic and vaccines. The streaming service has recently faced pushback from some employees over its partnership with Joe Rogan, with whom it signed a $100 million deal last year to exclusively license his video and audio podcast. “And we continue to invest a significant amount of money there, because it’s important for everybody.” “There are definitely, you know, very aggressive moves on our part to invest in not only the R&D side of content moderation but also in our teams for trust and safety,” said Ostroff.
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